Choosing a shampoo that won't zap the zing out of your new shade is obvious-but you'd also be wise to follow up with this color-locking conditioner. Our extra-conditioning formula, with African Manketti and Argan oils, helps shield your hue's vibrancy, while hydrating overtime to strengthen hair and reduce breakage. o Helps restore and protect hair for vibrant, long-lasting haircolor* o Doubles hair resistance to breakage** o Boosts shine o Helps hydrate hair and improves elasticity & manageability *Maintains over 82% of haircolor after 18 washes **Against combing breakage on damaged hair vs. a non-conditioning shampoo; when used with K-PAK Color Therapy Shampoo & Conditioner