Product name: LumiShine® YouthLock Repair+ Permanent Crème Color
Headline: The Fountain of Youth in Every Tube/The Fountain of Youth-now in color!
Product copy: Harnessing the fountain of youth-like properties of Collagen-known to keep skin youthfully plump and improve skin elasticity and hydration-our innovative formula helps revitalize strands and lock in the look and feel of younger hair. With just one color service: Hair springs back with renewed bounce, body, and our signature LumiShine shine. Resilience returns. Smoothness and softness are restored. Resistant gray gets our most gleaming and gorgeous coverage.