Get ready for a chorus of oohs and aahs, and literally everyone you know wanting to touch your hair. With just one treatment, this deep-repairing wonder unlocks out-of-this-world color vibrancy, mirror-like shine, and strands that not only look healthier but are 9X stronger*. It's no wonder it's known as the "secret to lust-worthy locks." o Boosts color vibrancy o 9X stronger hair* o 89% less breakage* o Instantly healthier-looking hair * Against combing breakage on damaged hair vs. a non-conditioning shampoo