There's nothing wrong with having a blonde moment. Especially if that moment is spent gently cleansing your highlighted hair with our extraordinary shampoo free from SLE/SLES Sulfates*-a satisfying experience that lifts away dirt and oil, restores hair's optimal pH level, banishes brass, and produces a luscious lather that most sulfate-free shampoos simply can't muster. After a good rinse, your comb will slide smoothly and easily through soft, damp, clean-as-a-whistle strands. How's that for fun? o Gently cleanses with rich lather o Free of SLE/SLES Sulfates* o Added softness and smoothness o Helps keep blondes bright *SLS/SLES Sulfates = Sodium Lauryl Sulfate and Sodium Laureth Sulfate