This color-preserving shampoo washes away dirt and debris while being gentle to color-treated hair. With its luscious lather formulated with antioxidant-rich African Manketti and Argan oils, you'll actually help extend the life of your shade's vibrancy* and fight future damage every time you wash.** o Gently cleanses color-treated hair o Improves elasticity and shine o Helps restore and protect hair*** * Maintains over 82% of haircolor after 18 washes ** When used with K-PAK Color Therapy Conditioner; against combing breakage on damaged hair vs. a non-conditioning shampoo ***Against combing breakage on damaged hair vs. a non-conditioning shampoo; when used with K-PAK Color Therapy Conditioner